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Scaling Thinking

Pilot Program

Test and refine the product in a controlled market pilot using evidence generated by real customer data

Some clients that we’ve worked with
Rogers Communications logo
Four Seasons logo
Michael Dila, NSIN
Michael Dila
Platform Director, National Security Innovation Network

The Normative team helped us understand the power of design to engage our target customers, create products based on their needs and deliver a differentiated customer experience

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Why we do it

Our objective is to determine if the value proposition works in the real world before investing in and supporting a product on an ongoing basis

What we do

PILOT PLANNING

Define criteria and metrics for success. Establish partnerships or relationships required to support the pilot

PILOT DEVELOPMENT

Refine the product design, features, functionality and scope to match the pilot strategy

LAUNCH PREPARATION

Coordinate with stakeholders and partners to execute rollout. Deploy and test technology and process infrastructure. Engage and train individuals to support the pilot during operation

PILOT MANAGEMENT

Coordinate with stakeholders and partners to manage and support the pilot and customers during operation

CUSTOMER VALIDATION

Assess the product-market fit and value proposition of the product throughout the pilot

What you get

FULLY MANAGED PILOT

An effectively structured and executed pilot program generating the evidence and insight you need take the next step

MARKET-READY PRODUCT

Tested and validated by a core group of customers with guidance for go-to-market activities and MVP launch

Start generating the evidence you need to achieve product-market fit