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Venture Thinking

Innovation Program Development

Build your internal capacity to create innovation opportunity flow

Some clients that we’ve worked with
Four Seasons
Michael Dila, NSIN
Michael Dila
Platform Director, National Security Innovation Network

The Normative team helped us understand the power of design to engage our target customers, create products based on their needs and deliver a differentiated customer experience

Two men sit with computers looking at a whiteboard with post it notes

Why we do it

By definition, innovation requires you to work differently. So to take full advantage of new opportunities, it’s critical to think about how innovation will fit within your company. Beyond processes that mitigate risk, you need clear metrics, a strategy for cultural alignment, and a plan to successfully integrate innovations into the business.

What we do

ESTABLISH STRATEGIC VISION

Define the mission, mandate, types of opportunities, and working values of the innovation program

UNDERSTAND CURRENT STATE

Know how innovation is working today. Note the timing of current programs and previously identified gaps and opportunities. Agree on a process and success criteria

DESIGN THE ENABLING MODEL

Design the most efficient model for generating, testing, and pushing new opportunities forward. Identify all related requirements and constraints

STRUCTURE THE GATING PROCESS

Establish an evidence-supported decision-making framework that clears a path for moving new opportunities forward

PLAN THE INTRODUCTION INTO THE BUSINESS

Define where and how successful innovations should become part of the business

What you get

INNOVATION MODEL

The methodology you will use to capitalize on innovation that meets your short- and long-term goals

GATING CRITERIA

Consensus among stakeholders on what's required to move each opportunity through the process with continued support

OPERATING GUIDE

Instructions for how the different components of the program will work and be managed

Start generating the evidence you need to achieve product-market fit